Giving your babies and children the best start in life!

The Urban Company (UK) LTD was created in January 2020 by Co-Founders; Andy Williamson and Emma Williamson.

The Urban Company has 4 main areas of selling which are Urban Baby, Urban Beauty, Urban Pet and Urban Auto.

Emma has always taken an interest in baby products and child development since a young age, from the very first time she took home a sensored doll from school as part of her GCSE! Moving on to now, Emma has two little girls of her own and worked incredibly hard at Mothercare PLC but was made redundant in January 2020.

What better way to continue working in the industry that Emma loves than to set up her own baby and children product range!


Product Ideas and Knowledge

Our co-founder, Emma Williamson, has undertaken training in products for Baby and Children through her previous employment at Mothercare PLC. She understands the legal requirements that some baby products need to be safe to sell in the United Kingdom.

Selection of Materials

Following on from having safe to sell products, the materials sourced by Urban Baby will be durable, safe and pretty for babies and children of any age or gender.